Casual-dining chains gaining customers frustrated with higher fast-food prices #

Certain casual-dining chains are stealing customers from fast-food restaurants as consumers grow frustrated with higher prices. Competitors like Chili’s and Applebee’s have been targeting fast-food diners in their efforts to win them over. Data shows a shift from quick-service restaurants to casual dining. The price index for full-service menus rose 3.5% over the past year, compared to a 4.5% increase for limited-service eateries. McDonald’s has faced criticism for its higher prices but has introduced a $5 value meal and other promotions to appeal to price-conscious diners. Darden Restaurants, meanwhile, has focused on television advertising and lower pricing to attract customers. The company reported flat same-store sales growth in its fiscal fourth quarter.