Were the Paris Olympics the greatest ever? They were on TV and streaming

The Olympics Gets a Viewership Boost in Paris #

The Paris Olympic Games saw a significant increase in viewership compared to recent cycles. The Tokyo Olympics in 2021 averaged 15.6 million viewers per night, while the 2022 Beijing Winter Olympics had the lowest viewership in modern history with an average of 11.4 million viewers. However, the Paris Games surpassed expectations, with a 16-day total audience delivery average of 31.3 million viewers across multiple platforms. NBCUniversal’s revised methodology for presenting viewership information, including live coverage options during the daytime, contributed to the success. The celebrity-filled presentation and the addictive ‘Gold Zone’ coverage on Peacock were also highlights of the event. Despite some controversial moments during the opening ceremony, NBC received overall positive feedback and expects to exceed their revenue goals for the Olympics.