YouTube sensation Caspar Lee on why he quit the platform to build a business empire

Caspar Lee, a prominent YouTuber, found success on the platform by collaborating with famous creators and featuring celebrities in his videos. However, he decided to step away from YouTube at the peak of his career in 2019 due to the increasing competition and the desire to explore other opportunities. Lee, now in his 30s, has transitioned into the business world and launched several companies in the creator economy. He believes that creators possess entrepreneurial qualities and should focus on building sustainable businesses that are not solely reliant on their fame. Lee’s latest venture is Creator Ventures, a venture capital firm that invests in global consumer-internet startups. He emphasizes the importance of creating businesses that can succeed independently.