Google Delays Cookie Phase-Out Following Regulatory Pushback

Google will not meet its end-of-year target for changing the way advertising is delivered in its Chrome web browser. This comes as a setback in its ongoing effort to improve consumer privacy on the internet. Google stated that it would not be able to eliminate third-party cookies on its original timeline due to challenges related to feedback from the industry, regulators, and developers. These changes were eagerly anticipated by advertisers as Chrome accounts for a significant portion of internet traffic.